Campaign for SLO Foster Care

Freelance advertising campaign development, strategy and design for SLO Fostercare, part of the Department of Social Services (DSS), focusing on recruiting new resource families and homes.This campaign was chosen by the client among 4 other competing creative and production teams.

Responsibilities include everything from campaign conception to media placement, talent recruiting, production contracting, art directing all photoshoots, collateral design, and account management.

Directed :30 spot which currently airs on KSBY, the biggest TV Network on California’s central coast.

Assisted by Jackie Cruickshank. Photography by Haley O’Rourke, assisted by Rachel Mar and Kyle Chan.

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